Post by account_disabled on Feb 20, 2018 10:20:23 GMT
Hi,
I realize I don't post much on this site anymore, I've been busy with college and such, but I've been poking around every once in a while to check in.
So it's 2018 everyone! 12 years ago, Bionicle released the Inika sets and they were marketed with the help of popular music in the form of "Move Along" by The All-American Rejects.
Looking past gen 1 or gen 2 or whatever gen, if you were releasing a Bionicle wave in 2018 and you were in charge of the marketing for it, would you use a modern artist to help promote the sets? Would you hire a composer to just make some original background music for the commercials? What style/direction would you take the music for said marketing wave? And while we're at it, would you try to capture the atmosphere of the storyline in the song or just try to get something catchy to your target audience to push sales?
There are no right or wrong answers. I'm asking to a) just get some good ole' discussion going and b) I'm studying business at my university (and I'm a musician) and using music for marketing interests me quite a bit.
Please help.
Thanks!
I didn't find the right solution from the Internet.
References:
www.bzpowfdxgder.com/board/topic/25873-bionicle-music-hypothetical/
promotional advertising campaign
I realize I don't post much on this site anymore, I've been busy with college and such, but I've been poking around every once in a while to check in.
So it's 2018 everyone! 12 years ago, Bionicle released the Inika sets and they were marketed with the help of popular music in the form of "Move Along" by The All-American Rejects.
Looking past gen 1 or gen 2 or whatever gen, if you were releasing a Bionicle wave in 2018 and you were in charge of the marketing for it, would you use a modern artist to help promote the sets? Would you hire a composer to just make some original background music for the commercials? What style/direction would you take the music for said marketing wave? And while we're at it, would you try to capture the atmosphere of the storyline in the song or just try to get something catchy to your target audience to push sales?
There are no right or wrong answers. I'm asking to a) just get some good ole' discussion going and b) I'm studying business at my university (and I'm a musician) and using music for marketing interests me quite a bit.
Please help.
Thanks!
I didn't find the right solution from the Internet.
References:
www.bzpowfdxgder.com/board/topic/25873-bionicle-music-hypothetical/
promotional advertising campaign